Under Schmidt, Google's functional structure was flat, with very few layers in the hierarchy and wide spans of control. In terms of vertical differentiation, what did Google exhibit?

a. Integrated mechanisms

b. Unrelated diversification

c. Centralization

Consider the statement made by a Google spokesperson, "Now you are accountable not only for delivering something, but for revising and fixing it." This statement is an example of which of the following?

a. A control

b. A goal

c. A standard

d. A subgoal

When Page reorganized Google, he took the existing flat structure and added layers in the hierarchy. Which of the following would be expected in the taller hierarchy?

a. The exchange of information will be more reliable, as it is protected from unintentional distortion.

b. Efficiency should increase as the incentive for deliberate distortions of information for personal gains are eliminated.

c. The firm should experience cost savings, specifically in the area of salaries.

d. The firm may face inertia and change could become slower and difficult.

When Page reorganized Google into seven core business units, he was focusing primarily on what dimension of the organization's structure?

a. Vertical differentiation

b. Horizontal differentiation

c. Integrating mechanisms

d. Controls and metrics