Under the $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ model, a company that is first to market with a product sets high price levels that allow it to quickly recoup its non$-$recurring engineering $($NRE$)$ costs. By the time imitators enter the market area, the first company to the market can release newer, high performing versions, and reduce the price on the old version to levels that won$$t allow the new comers to recoup their NRE costs.

A$.$

Bessant$$s Innovation

B$.$

Schumpter$$s Creative Destruction

C$.$

Savory$$s knowledge translation

D$.$

Nonaka$$s organizational learning