Question: Under the competitive parity method, the communication budget is set so that Multiple Choice it resembles a fixed percentage of sales. surplus cannot be allocated

Under the competitive parity method, the communication budget is set so that
Multiple Choice
it resembles a fixed percentage of sales.
surplus cannot be allocated to other categories.
retailers can exploit opportunities they confront in the market.
sales forecasts will not affect the budget
Under the competitive parity method, the

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