Under typical situations, this process can be short such as for purchases of everything from candy to a book to dinner. For more complex or expensive or consequential purchases such as clothing, a car, an education, this process can take some time, require some research, and it can include more emotional or social characteristics than with the purchase of candy, etc. The clothes we wear, the car we drive, and even the college we choose can have specific and future implications to our view of ourselves, the view others have of us, the style we wish to project to others, our comfort, our career, that the purchase of candy simply does not include.

Consumer behavior and how our behavior affects purchases and our lives is the subject of much study. It is at the heart of business, marketing, and retail activity. When Marketers and others understand our needs and the process we go through to satisfy them, they can almost predict our response (Can be difficult to do.); better satisfy our needs by offering products and services that meet or exceed our expectations. So, they engage in a needs assessment type process and then try to determine which needs they can satisfactorily satisfy and the process moves on. Marketers look at everything from how the consumer makes the decision to consumption or disposal.

For this assignment, please choose one retailer. It can be one you patronize or one that you would like to know more about or any retailer. Please briefly describe the steps or process the retailer is taking to embed itself in the consumer buying process for its target market.