Question: Under what circumstances would it be understandable and acceptable for a firm to adopt an Isolate mode of focus? Identify your own examples of organizations

Under what circumstances would it be understandable and acceptable for a firm to adopt an "Isolate" mode of focus? Identify your own examples of organizations or products/services that fit into each of the four quadrants in the ICON matrix in Figure 6.1. Describe them and explain why you think they fit appropriately into each quadrant. Figure 6.1 The ICON Matrix High Follower Interact B Customer Focus Isolate Shaper Low Innovation Focus High Date

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