Understand big-picture marketing trends. Determine which programs worked and why. Monitor trends over time. Thoroughly understand the ROI of each program. Forecast future results. For this discussion, find a marketing analytics success or failure story. Summarize the organization, the story, and its outcomes. If you can, include the tools used, implementation time frame, or any other factors that help explain why it was a successor failure and how they implemented it. Personal comments and stories are awesome. Respond to or challenge two other