Question: Understand how dual distribution works and be able to explain the benefits and drawback of the strategy. Explain from the perspective of the distributor.

Understand how dual distribution works and be able to explain the benefits and drawback of the strategy. Explain from the perspective of the distributor.

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Dual distribution is a distribution strategy employed by manufacturers or producers in which they use two or more different distribution channels to reach their target market In this strategy a single ... View full answer

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