Question: Understanding associations can be helpful for a marketer when determining product positioning because: Question 1 5 options: Associations are brand categories. Associations help consumers decide

Understanding associations can be helpful for a marketer when determining product positioning because:
Question 15 options:
Associations are brand categories.
Associations help consumers decide how to organize and categorize products mentally.
Associations are a measurement tool used by marketers.
Associations are how consumers learn new concepts.

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