Understanding Insights from Cognitive Analytics

This activity is important because data analysis through exploration is an essential process. Through this step, marketers become detectives exploring and identifying data patterns. Exploratory data analysis provides a summary of the main characteristics within the data. A company is interested in knowing which page topics are having the most success when it comes to revenue. Understanding this will allow them to make changes to existing page topics so the most successful topics are being used most frequently.

The goal of this activity is to demonstrate your understanding of insights when using cognitive analytics.

Answer each question based upon insights from the Exhibit.

revenue by date colored by first$\_$page$\_$topic

first$\_$page$\_$topic

cards deals guides Onome news other Oreviews

What page topic has provided the highest revenue for $\frac{6}{18}\frac{?}{2018}?$

$($Click to select$)V$

What page topic has provided the lowest revenue for $\frac{4}{10}\frac{?}{2018}?($Click to select$)V$

What is the most important first page topic category?

$($Click to select$)$ V