Understanding Problem$-$Solving Variations

This activity is important because marketing managers need to understand how consumers make decisions about which products to

purchase. Oftentimes, consumers skip or minimize one $($or more$)$ steps of the consumer purchase decision process due to variations in

their level of purchase involvement. Marketing managers must identify which of the three variations of the consumer purchase

decision process consumers typically use for their products so that they can market appropriately to their consumers.

The goal of this activity is to identify examples of extended problem solving, limited problem solving, and routine problem solving

purchases.

Group the types of problem solving by the examples that best represent each category. Move each label to the correct drop zone box.

The notes button next to a label provides more information.

Labels

Drop Zones

$($i$)$

Extended problem

Limited problem

Routine problem

solving $(1/3)$

solving $(2/3)$

solving $(3/3)$