Understanding what marketing myopia is. Learn from companies that became obsolete as they misunderstood what business they
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- Understanding what marketing myopia is. Learn from companies that became obsolete as they misunderstood what business they were in and thus what their customers wanted (Blockbuster/Netflix, Kodak & Digital photography, Amazon & brick & mortar retail, etc.).
- How to avoid myopia by adopting a customer centric approach to marketing?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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