Question: Unilever has adopted a _ _ _ _ _ strategy which involves using individual or separate family brand names for its numerous products. Question 1

Unilever has adopted a _____ strategy which involves using individual or separate family brand names for its numerous products.
Question 16 options:
a)
sub-brand
b)
brand network
c)
house-of-brands
d)
branded-house
e)
brand ladder

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