Unique and important decisions that require conscious thinking, information gathering, and careful consideration of alternatives. Straightforward decisions. Automated response is used to make decisions. These decisions set the course of an organization. These are decisions about how things will get done. Decisions that employees make each day to make the organization run. A series of steps that decision makers should consider if their goal is to maximize the quality of their outcomes. This is a situation where more and more time is spent on gathering information and thinking about it, but no decisions get made