UNIT $1$ LAB

Instagram Advertising: Do You Know it$,$ When You See It$?$

What is an influencer? How do influencers play a role in the advertising world?

Why is Gretchen Altman considered a micro$-$influencer?

What troubles consumer rights groups about influencers on social media who create posts that promote sponsored products?

What are some ways that influencers let their audience know they are being paid to advertise products?

What does the FTC say about paid social media posts by influencers?

Should there be strict laws about influencers promoting goods on social media? Why or why not?

Is it a good idea for everyday people to represent products and brands on social media? Why or why not?

Are you influenced by these influencers? Why or why not?

If you were advertising a product, would you hire people to market the product on their personal social media sites? Why or why not?