Question: Unit 2 Assignment 2 - Mission Statement Case Study Submit Assignment Due Sundayby11:59pm Points 25 Submitting a text entry box or a file upload Estimated

Unit 2 Assignment 2 - Mission Statement Case Study

Submit Assignment

  • DueSundayby11:59pmPoints25Submittinga text entry box or a file upload

Estimated time to complete: 90 minutes

Instructions:

Research the company Under Armour and read

  • Under Armour Case(David, 2015)
  • Strategic-Management Case Analysis(David, 2018)

After you have read the case, analyze each of the 9 elements of their vision/mission strategy statement and discuss how it fits into the products, employees, customers, market, and public image.

Read and reference the Nine Essential Components of a Mission Statement in table 2-4 (David, 2015) Strategic Management.

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