Unit 4!

Companies use demographic information to target specific groups of people to create a more meaningful piece of the market in which they can supply.In business, making this decision to target some while not targeting others can be difficult since expansion could be limited based on that specific groups' dynamics.

1. Select a characteristic that business use to segment the population and explain how that can benefit the company's sales.
2. Explain how targeting one group is not considered discrimination and how companies can avoid getting in trouble from making such a selection.
3. Lastly, how does the market segmentation create or increase customer loyalty within the market.