Unit 4 DB: Industry Analysis Tools and Techniques AV ... In this discussion, we will explore tools that leaders use the conduct industry analysis. You will be assigned a tool based on your birth month. Your goal is to describe the advantage and drawbacks of your assigned tools: . January to March = Competitive Forces Model (Porter's 5 Forces) April to June = PEST or PESTL Analysis) July to September = SWOT Analysis October to December = Benchmarking or any other industry analysis tool Then, select the industry in which you work, worked or would like to work, or simply have an interest. In your post, address these questions: . Which companies are the leaders in that particular industry? What practices have made the organization(s) become a leader? Do any of the above tools relate better to your industry? Explain why or why not. . What are the risks these companies face? In response to your peers: debate with your classmates the most essential factors the industry must face to gain or maintain a competitive advantage