Question: Unit 5 Exam: Chapt. 1 1 - 1 3 ( i ) Questlon 1 1 - Unit 5 Exam: Chapt. 1 1 - 1 3
Unit Exam: Chapt. i
Questlon Unit Exam: Chapt. Connect
Minbox student
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Multiple Choice
the longer the other marketing mix variables take, the higher the price of the product must be set.
pricing is the least important variable in the marketing mix.
price is probably the most flexible variable in the marketing mix.
the quantity demanded never changes.
the product's viablity depends on it fitting within standard pricing parameters.
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