Unit 7.2 DB: How Considering Diversity in Your Marketing Increases Revenue

Unit 7.2 DB: How Considering Diversity in Your Marketing Increases Revenue

In order to maximize revenue ad profit, marketers need to understand the behaviors and motivation of their customers buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.

Review these two videos and share one question and discuss for each video with the group. Heres what you need to do: