UNIT CLOSING CASE TWO Cambridge Analytica: Illegal Data Scraping Cambridge Analytica is a data analysis firm that worked on President Trump's 2016 campaign, and its related company, Strategic Communications Laboratories, scraped the data of over 50 million Facebook users without their knowledge. Data scraping, also known as web scraping, is the process of importing information from a website into a spreadsheet or local file saved on a computer. It's one of the most efficient ways to get data from the web and, in some cases, to channel that data to another website. The fact that Facebook allowed data from millions of its users to be captured and improperly used without their knowledge or consent to influence the presidential election caused a storm of problems for the social media giant Cambridge Analytica used the information to target voters based upon their psychological profiles. Of course, all of this prompted concerns about what "psychographic targeting" really means. Britain's Channel 4 News released a series of undercover videos filmed over the course of a year that showed executives at Cambridge Analytica appearing to say they could extort politicians, send women to entrap them, and help proliferate propaganda to help their clients. Mark Zuckerberg, Facebook's CEO, posted on his Facebook account an apology recognizing the mistakes made by his company and even offered new regulations to ensure this type of data theft did not occur again Facebook suspended both Cambridge Analytica and Strategic Communications Laboratories accounts while it investigates whether both companies retained Facebook user dataa violation of Facebook's terms. Facebook says it knew about the breach but had received legally binding guarantees from the company that all of the data was deleted. Page 094 When Facebook users learned the social media giant had given their sensitive information to political-data firm Cambridge Analytica, Mozilla reacted fast Within 8 hours, the product team had built a browser extension called the Facebook Container. The plug-in, now the most popular browser extension Mozilla had ever built, prevents Facebook from trailing its users around the Internet. Firefox Monitor uses your email address to determine whether your personal information has been compromised by a data breach. The Firefox browser also blocks ali cross-site third-party trackers, strengthening privacy without you having to do anything. Mozilla wants to make it simple for people to create walls around important data 2 Questions 1. Explain the ethical problem with scraping date 2. Explain why it is important for business managers to understand thet data collection from unethical sources could cause business problems 2. Demonstrate how data from a scraped website can be transformed into information and business intelligence 4. Argue for or against the following statement "Scraping data from websites should not be illegal because users willing and knowingly choose to post their personal data to public websites such as Facebook mir