Unit name$-$ Mcdonald's

Assignment$-$ Customer Management

Task $1$

$1\mathrm{.}1$: Analyse customer behaviour and identify patterns and differences in approach $($Expected more pointers incorporating more examples apart from Mc D$)$

$1\mathrm{.}2$: Segment customers and identify target groups.

Task $2$

$2\mathrm{.}1$: Appraise CRM $($customer relationship management$)$ and customer relationship marketing activities.

$2\mathrm{.}2$: Explain and provide examples of customer retention practices for different industries.

$2\mathrm{.}3$: Create examples that demonstrate the concept of $$adding value$$ to customers.

Task $3$

$3\mathrm{.}1$: Research customer centres organisations across different industries and evaluate their approaches.

$3\mathrm{.}2$: Create recommendations for an organisation known by the Leaner for improving its approach to customers.