UNIT - RETAILING

Lesson - Store Design, Visual Merchandise & customer service.

Uniqlo is a fast-fashion clothing store that has become a global brand with large stores in major cities in various countries. Uniqlo has more than 2300 stores worldwide, 24 of which are in Australia (Pamela, 2021). At least 80% of sales come from offline stores. In 2016, Uniqlo doubled its space in the Chadstone Shopping Centre to 2241 square metres, with the front dedicated to a large glass mannequin exhibition on two floors, giving the store a dramatic look and the opportunity to showcase the latest fashions (Australian Retail Federation, 2016). Uniqlo has really created a shopping atmosphere.

Take Uniqlo Australia as an example and analyze what are the strengths of Uniqlo's store design (Describing any two of the Elements of Atmosphere - Exterior/ store layouts/General Interior/Interior Displays) and what do you think are the most attractive aspects of its store design? Also, put forward some suggestions to improve the store design of Uniqlo.

Recommended readings:

https://blog.retail.org.au/newsandinsights/uniqlo-doubles-chadstone-space

https://www.forbes.com/sites/pamdanziger/2021/02/17/uniqlo-intends-to-become-the-worlds-top-fashion-retailer-by-distancing-from-hm-and-zara/?sh=16ae41ef6d9a