UNIT-4 7. "A manager is always faced with the problem of determining an effective global pricing policy". In the light of the above statement discuss the factors to be considered by a manager of an Indian cosmetics manufacturing firm willing to enter the US market. OR (a) Grey markets can essentially be called as parallel markets. Explain in detail (b) In the wake of transfer pricing, Indian Government has extended certain regulations by way of ALP. Discuss its various methods. 10 8