Question: United Technologies is a good example of a _ _ _ _ _ _ _ _ strategy because it uses individual or separate family brand

United Technologies is a good example of a________ strategy because it uses individual or separate family brand names, including Otis elevators, Carrier heaters and air conditioners, Hamilton Sundstrand aerospace and industrial, and Sikorsky helicopters.
Question content area bottom
Part 1
A.
umbrella branding
B.
category extension
C.
branded house
D.
house of brands
E.
sub-brand

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Students will review examples and evaluate them. Review these documents and evaluate them (click on the link): https://1drv.ms/w/s!AoYu6G3CLyuakjVCGipkRkNSBVUB?e=jrPXX6...

Q:

Scenario You and your group work for a multi-national consulting firm. Your team is a group of capital budget consultants and are seeking new engagements. You intend on responding to a Request for...

Q:

What strategic issues confront Vail Resort in 2017? What market or internal circumstances should most concern CEO Rob Katz and his companys senior leadership team? WHISTLER BLACKCOMB AFTON ALPS...

Q:

Write a 1 page summary of Otis's business, using the Business description section of the 10-K. It should summarize the key points but also be a concise description. In addition, use the Press...

Q:

1 . A _ _ _ _ _ _ _ _ _ _ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for...

Q:

1 . A _ _ _ _ _ _ _ _ _ _ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for...

Q:

1 . A _ _ _ _ _ _ _ _ _ _ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for...

Q:

Unilever is a multinational enterprise in the fast-moving consumer goods (FMCG) industry, with headquarters in Rotterdam, Netherlands. Unilever has 170,000 employees worldwide and generated revenue...

Q:

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

Q:

United Technologies Corporation 1 United Technologies Corporation (UTC) is a provider of high technology products and services to the building systems and aerospace industries: The Company History In...

Q:

For females aged 18-24, systolic blood pressures (in mm Hg) are normally distributed with a mean of 114.8 and a standard deviation of 13.1. a. If a woman between the ages of 18 and 24 is randomly...

Q:

x = 4 a. Determine a point estimate for the conditional mean of the response variable corresponding to the specified value of the predictor variable. b. Find a 95% confidence interval for the...

Q:

When forecasting monthly sales for the pro forma income statement, make an annual sales forecast and divide by 12. true or false

Q:

Make a statement of cashflows in good form. X X M Inbox 2,50 x M Logistics : * Course: ST: X|MyDrive- x B Group 2 Pex Course ID: Cth Moodle X C Get HomeX C Photos Screx Interview X + ....