Question: Unity Technologies introduces new products and product features often. Marketers at Unity Technologies know that when utilizing microsegmentation, they can increase the accuracy in predicting
Unity Technologies introduces new products and product features often. Marketers at Unity Technologies know that when utilizing microsegmentation, they can increase the accuracy in predicting organizational innovativeness of buyers by
a combining psychographic and organizational demographic variables
b targeting customers with a high level of change resistance
c targeting customers within the same NAICS category
d understanding the level of centralization in the organization
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