Universal product codes (UPCs) are also known as _____ because the numerical codes appear as a series of thick and thin vertical lines.

	A.	mnemonics
	B.	bar codes
	C.	serial codes
	D.	codicology

An unwritten guarantee that the good or service is fit for the purpose for which it was sold is called a(n) ______________.

	A.	oral warranty
	B.	express warranty
	C.	implied warranty
	D.	committed warranty

Which of the following statements best describes simultaneous product development?

	A.	It is a strategy that provides general guidelines for generating, screening, and evaluating new-product ideas.
	B.	It is used to determine the reactions of potential customers in a market situation.
	C.	It is the process where all the involved areas work together rather than sequentially during a products development.
	D.	It is a strategy that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation