Unlike Business Intelligence (BI), which makes analysing data much easier but leaves decisionmaking in the hands of humans, Artificial Intelligence (AI) can enable computers to make business decisions themselves. For example, chatbots can, without human intervention, answer customer questions. Beyond simply clarifying a messy picture, AI can provide human operators with prescriptions and can act on those prescriptions autonomously. Going forward, businesses would do well to not regard AI and BI as completely separate technologies, but rather explore and invest in ways to fully realize the potential they have in working together, helping businesses solve their greatest challenges grow to new heights. Under the framework of Big Data Analytics, research and evaluate how AI can change the understanding of practices and inform strategic planning and decision making. Identify emerging trends within the fields of AI and BI and evaluate the social and ethical aspects. In this assignment, you are required to write 2400 ( 10 %) words report appraising current theory and practice in AI and BI.