Question: Unlike _ _ _ _ _ _ _ _ greening, which involves limited change within a single area of the organization, _ _ _ _
Unlike greening, which involves limited change within a single area of the organization, greening involves more substantive changes in marketing actions.
Multiple Choice
tactical; quasistrategic
quasistrategic; tactical
strategic; ecobranding
quasistrategic; strategic
ecoefficiency; ecobranding
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