Question: Unmet Needs Instructions Complete the following steps for classifying each of your target market's listed needs into its corresponding category according to Maslow's hierarchy of

Unmet Needs

Instructions

Complete the following steps for classifying each of your target market's listed needs into its corresponding category according to Maslow's hierarchy of needs.

Review Raj's Profile and the List of N

eds

Examine the profile for your target persona, provided in the Inbox, and the list of unmet needs next to the matrix below. Consider how each of those unmet needs might fit into the target persona's life.

Classify Unmet Needs

Indicate to which level of Maslow's hierarchy each of the needs listed belongs by dragging each need into its corresponding hierarchy level on the matrix.

For more information on Maslow's hierarchy of needs and its application to consumer behavior, refer to Chapter

2,

Section

3

of "Consumer Behavior: A Marketer's Look Into the Consumer Mind" by Radhika Duggal. Additionally, you can refer to the diagram below.

Unmet Needs Instructions Complete the following steps for classifying each of

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