UN-O Apply the k-means algorithm to segment customers based on their purchase behavior. (Use the table...

  

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UN-O Apply the k-means algorithm to segment customers based on their purchase behavior. (Use the table below) Customer Gender Age Annual Income (5) Spending Score (1-100) 19 15 39 21 15 Female 20 16 Female 23 16 77 37 40 Interpret the results of the clustering analysis. What characteristics distinguish each customer segment? UN-O Apply the k-means algorithm to segment customers based on their purchase behavior. (Use the table below) Customer Gender Age Annual Income (5) Spending Score (1-100) 19 15 39 21 15 Female 20 16 Female 23 16 77 37 40 Interpret the results of the clustering analysis. What characteristics distinguish each customer segment?