Until $1996,$ U$.$S$.$ carmakers sent very few right$-$hand$-$drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left$-$hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

an insignificant point of difference.

too little market attractiveness.

not satisfying customer needs on critical factors.

poor product quality.

incomplete market and product protocol.