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Delta Sigma

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Chapter $11($Sharing Economy$)$ Key Terms & Topics

Sharing Economy definition, characteristics and example companies

How Uber uses data for strategic advantage

Challenges Uber faces $\frac{w}{?}$ respect to regulations and labor

Efficient Markets Hypothesis and its characteristics

How Uber and Airbnb maintain customer and supplier trust

How Uber uses robotic process automation $($RPA$)($see Ch$.11$ presenter s$)$

Uber's surge pricing algorithm

Chapter $12($Facebook$)$ Key Terms & Topics

Facebook$/$Meta$\text{'}$s revenue model and competitive advantages

Facebook's rebrand to Meta

How their product$/$service mix shifted and financial performance changed

Cambridge Analytica Scandal. What happened and why?

Facebook's advertising model and how its customers are billed

Facebook's "Walled Garden"

How new technology companies attain startup capital

Key drivers of outside criticism of Facebook $($e$.$g$,$ security$/$privacy$,$ advertisi control$/$dominance$,$ etc.$)$

Content adjacency problem

Hunt versus Hike phenomenon $($Facebook$\text{'}$s advantage over Google$)$

Chapter $13($Rent the Runway$).$ Key Terms & Topics

How RTR uses data for strategic advantage

Customer Acquisition Costs & Customer Lifetime Value

RTR$\text{'}$s software development methodology