Question: Unwired TMS In July 2 0 0 2 , Telecom Jamaica started a pilot of a new data service called Mobile Ben - Q .

Unwired TMS In July 2002, Telecom Jamaica started a pilot of a new data service called Mobile Ben-Q. The service was based on Telecoms 027 CDMA2000 network. CDMA2000 was an always-on packet data network that supported peak data rates of 153.6 kbps. Because always-on packet data networks were a shared medium, and wireless services were dependent on the signal strength, real-world user experiences were typically less than the peak and in the range of 6080 kbps. As part of the pilot, Farmers Foodss field staff received GTRANt Wireless PC cards to be used on their laptops. Kerby thought that wireless data transmission could give them a second option of telecommunication for areas where a telephone line was not available or with poor data transmission rates. During the pilot, field staff were able to send and receive information at most sites and database synchronization was able to happen when they were driving or in the middle of farmland. However, network coverage was limited, especially in rural areas Kerby estimated that about 25% of Farmers Foodss clients were based in an area that had no network coverage at all. Staff seemed to gain confidence in doing their job due to the increased accuracy of the information they were able to retrieve. Most Farmers Foodss training advisers told Kerby that having access to this sort of technology made their life easier, and they were able to work more efficiently. One of the field-training advisers mentioned: I am out in the field to field three to four days a week and only one or two days in my office. To me, the benefit of having this technology available means that I can access information when I need not having to wait until I get back to the office in the afternoon. Also because I work in isolation it was great to be able to pull over and check my e mail via wireless data. In addition, field staff noticed that they could respond to enquiries from trainees on the spot, without the normal 2 weeks delay and the consequent likelihood of losing their interest. Also Kerby observed a wow factor generated by wireless technologies customers were impressed with the new system. It certainly could contribute towards the companys image. The final pilot report showed that the average usage of wireless data per person was 100 Mbytes/month. In addition, data transmission was underperforming prob ably equivalent to a 29 kbps modem and costs of acquisition and maintenance were quite high.
1. Should Farmers Foods adopt this mobile technology? If so, how should they implement it? Explain and justify your position.

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