UpcomingFeb $9,20242$:$33$ AMMKT$/498$: Integrated Marketing StrategyDue: Wk $5-$ Apply: Summative Assessment: Strategic Marketing Plan$/$Marketing Metrics $[$due Day $7]$Due Date: $3/19/24,1$:$59$ AMMar $16,20246$:$56$ PMHRM$/300$T: Fundamentals Of Human Resource ManagementDue: Wk $1$ Discussion $-$ HR and Organizational Success $[$due Day $3]$Due Date: $3/26/24,1$:$59$ AMMar $16,20246$:$58$ PMHRM$/300$T: Fundamentals Of Human Resource ManagementDue: Wk $2$ Discussion $-$ Reviewing Resumes $[$due Day $3]$Due Date: $4/2/24,1$:$59$ AMMar $16,20246$:$58$ PMHRM$/300$T: Fundamentals Of Human Resource ManagementDue: Wk $3$ Discussion $-$ ADDIE $[$due Day $3]$Due Date: $4/9/24,1$:$59$ AMMar $16,20246$:$59$ PMHRM$/300$T: Fundamentals Of Human Resource ManagementDue: Wk $4$ Discussion $-$ Benefits for a Diverse Workforce $[$due Day $3]$Due Date: $4/16/24,1$:$59$ AMShow more upcoming activityToday Sunday, March $17,20246$ minutes $9$:$57$ PMMKT$/498$: Integrated Marketing StrategyGrade posted: Wk $4-$ Practice: Assignment $[$due Day $5]$View my gradeRecentLoad $20$ more stream notificationsSkip to main contentMKT$/498$: Integrated Marketing StrategyLloan GomezCurrent GradeFItem NameDue DateStatusGradeFeedbackTotal$482\mathrm{.}99/815$Wk $1$ Discussion $-$ Digital Marketing and Social Media $[$due Day $3]$First participated on $2/14/242/20/24$Graded$30/40$The instructor provided comments for this itemWk $1-$ Practice: Topic $1$ Quick Check $[$due Day $5]1$ attempt submitted$2/20/24$Graded$15/15$Wk $1-$ Practice: Topic $2$ Quick Check $[$due Day $5]1$ attempt submitted$2/20/24$Graded$13/15$Wk $1-$ Practice: Assignment $[$due Day $5]1$ attempt submitted $(1$ Late$)2/20/24$Graded$18/30$Wk $1-$ Apply: Summative Assessment: Consumer$/$Marketplace Insights and Micro$-$Moments $[$due Day $7]1$ attempt submitted $(1$ Late$)2/20/24$Graded$0/100$The instructor provided comments for this itemWk $2$ Discussion $-$ Digital Marketing and Advertising $[$due Day $3]$First participated on $2/20/242/27/24$Graded$40/40$The instructor provided comments for this itemWk $2-$ Practice: Topic $3$ Quick Check $[$due Day $5]1$ attempt submitted$2/27/24$Graded$10/15$Wk $2-$ Practice: Topic $4$ Quick Check $[$due Day $5]1$ attempt submitted$2/27/24$Graded$12/15$Wk $2-$ Practice: Assignment $[$due Day $5]1$ attempt submitted$2/27/24$Graded$15/30$Wk $2-$ Apply: Websites, Search Engine Optimization, and Advertising $[$due Day $7]1$ attempt submitted $(1$ Late$)2/27/24$Graded$0/100$The instructor provided comments for this itemWk $3$ Discussion $-$ Consumer Promotions and Public Relations $[$due Day $3]$First participated on $2/28/243/5/24$Graded$40/40$The instructor provided comments for this itemWk $3-$ Practice: Topic $5$ Quick Check $[$due Day $5]1$ attempt submitted$3/5/24$Graded$13\mathrm{.}99/15$Wk $3-$ Practice: Topic $6$ Quick Check $[$due Day $5]1$ attempt submitted$3/5/24$Graded$13\mathrm{.}99/15$Wk $3-$ Practice: Assignment $[$due Day $5]1$ attempt submitted$3/5/24$Graded$12/30$Wk $3-$ Apply: Consumer Promotions and Public Relations $[$due Day $7]$Attempt $2$ started$3/5/24$Draft saved$100/100$The instructor provided comments for this itemWk $4$ Discussion $-$ Trade Promotions, Events, and Sponsorships $[$due Day $3]$First participated on $3/6/243/12/24$Graded$30/40$The instructor provided comments for this itemWk $4-$ Practice: Topic $7$ Quick Check $[$due Day $5]1$ attempt submitted$3/12/24$Graded$13/15$Wk $4-$ Practice: Topic $8$ Quick Check $[$due Day $5]1$ attempt submitted$3/12/24$Graded$4/15$Wk $4-$ Practice: Assignment $[$due Day $5]1$ attempt submitted $(1$ Late$)3/12/24$Graded$3/30$Wk $4-$ Apply: Summative Assessment: Trade Promotions, Partnerships, Sponsorships, and Events $[$due Day $7]1$ attempt submitted$3/12/24$Graded$100/100$The instructor provided comments for this itemWk $5$ Discussion $-$ Strategic Marketing Plan and Marketing Metrics $[$due Day $3]$First participated on $3/17/243/19/24$SubmittedNot gradedWk $5-$ Practice: Topic $9$ Quick Check $[$due Day $5]3/19/24$Unopened$--/15$Wk $5-$ Practice: Topic $10$ Quick Check $[$due Day $5]1$ attempt submitted$3/19/24$Graded$0/15$Wk $5-$ Practice: Assignment $[$due Day $5]3/19/24$Unopened$--/30$Wk $5-$ Apply: Summative Assessment: Strategic Marketing Plan$/$Marketing Metrics $[$due Day $7]$Attempt $1$ started$3/19/24$Draft savedNot graded$\backslash$times course.content.assessment.attempt.menuExamWk $5-$ Apply: Summative Assessment: Strategic Marketing Plan$/$Marketing Metrics $[$due Day $7]$Wk $5-$ Apply: Summative Assessment: Strategic Marketing Plan$/$Marketing Metrics $[$due Day $7]$Exam ContentStrategic Marketing Plan$/$Marketing MetricsThe owners of The Westside Coffee Company have asked you to help them define their target audience a bit more clearly. Create a $4-$ to $6-$slide Microsoft$$ PowerPoint$$ presentation in which you develop a consumer persona for each of the five segments using the Westside Coffee Company Customer Segments. Create an annual marketing plan for The Westside Coffee Company using the marketing calendar template. Assign a budgeted amount to each marketing activity in the plan to calculate a total marketing budget. Use estimated costs from prior assignments as a guideline for allocating a budget amount to each marketing activity you include on the spreadsheet. Perform a breakeven analysis using the following assumptions. Retail Coffee Shop Store:Price of a cup of coffee: $$6\mathrm{.}00$Profit per cup: $$4\mathrm{.}00$Average daily customers: $750$ customersDetermine whether your annual marketing budget falls within $7\%$ to $10\%$ of profits. Calculate this by dividing your marketing budget by the annual profit to determine the percentage. If it does not fall within that $7-10\%$ range, explain how you will adjust the budget to meet that requirement.