updates Smart-building management system: An Internet-of-Things (IoT) application business model in Vietnam Duc Nha Le, Loc Le Tuanh, Minh Nguyen Dang Tuan Interational Marketing and Management Research Group, Faailty of Business Administration, Ton Duc Thang University, Na 19 Nguyet Huu Tho Street, Tan Phore Ward, District 7, Ho Chi Minh City, Viet Nam * University of Economics and Law, Viet Nam National University HCM, Quarter 3, Linh Xuan Ward, Thu Duc District, Ho Chi Minh City, Viet Nam KisStartup Irenovation Consulting, Coaching, Mantoring, Room 209, 18T1 Building, Trung Hoa Nhan Chinh Area - Le Van Luong Street, Cau Giay District, Hanoi City, Viet Nam ARTICLE INFO ABSTRACT Keywords Internet-of-Things Sensors Smart-building management system Vertical integration The accelerating significance and prevalence of IoT (Internet-of-Things) have been recently appreciated by academicians and policy makers. The emergence of ubiquitous sensors, smart devices and broad-band Internet capacity has enabled the integration of networks for synchronous data collecting and processing, which ulti- mately facilitates prompt decision-making and physical responses to changes in a real-time manner. The virtual interconnectedness of humans and objects exerts managerial efficiency and emotional comfort for network operators, end users and other third party actors, which results in the embrace of loT-based platforms in pro- duction and consumption. The skyrocketing urbanization has chronically caused dense concentration of popu- lation in buildings, which yields market prospects for smart-building management system solutions based on lot applications. Nevertheless, IoT application business models have remained nascent in emerging and transitional economies. In this paper, the authors exploit the Business Model Canvas to assess an IoT start-up in Vietnam and to establish an output Business Model Canvas for entrepreneurs. Findings indicate high competitive advantages of local enterprises and propose vertical integration in joint ventures as the entry strategy for foreign investors. updates Smart-building management system: An Internet-of-Things (IoT) application business model in Vietnam Duc Nha Le, Loc Le Tuanh, Minh Nguyen Dang Tuan Interational Marketing and Management Research Group, Faailty of Business Administration, Ton Duc Thang University, Na 19 Nguyet Huu Tho Street, Tan Phore Ward, District 7, Ho Chi Minh City, Viet Nam * University of Economics and Law, Viet Nam National University HCM, Quarter 3, Linh Xuan Ward, Thu Duc District, Ho Chi Minh City, Viet Nam KisStartup Irenovation Consulting, Coaching, Mantoring, Room 209, 18T1 Building, Trung Hoa Nhan Chinh Area - Le Van Luong Street, Cau Giay District, Hanoi City, Viet Nam ARTICLE INFO ABSTRACT Keywords Internet-of-Things Sensors Smart-building management system Vertical integration The accelerating significance and prevalence of IoT (Internet-of-Things) have been recently appreciated by academicians and policy makers. The emergence of ubiquitous sensors, smart devices and broad-band Internet capacity has enabled the integration of networks for synchronous data collecting and processing, which ulti- mately facilitates prompt decision-making and physical responses to changes in a real-time manner. The virtual interconnectedness of humans and objects exerts managerial efficiency and emotional comfort for network operators, end users and other third party actors, which results in the embrace of loT-based platforms in pro- duction and consumption. The skyrocketing urbanization has chronically caused dense concentration of popu- lation in buildings, which yields market prospects for smart-building management system solutions based on lot applications. Nevertheless, IoT application business models have remained nascent in emerging and transitional economies. In this paper, the authors exploit the Business Model Canvas to assess an IoT start-up in Vietnam and to establish an output Business Model Canvas for entrepreneurs. Findings indicate high competitive advantages of local enterprises and propose vertical integration in joint ventures as the entry strategy for foreign investors