Upon successfully completing this module, students should be able to: 1. Develop a holistic understanding and approach to the process and functions of management which clearly encourages critical consideration of a changing business environment. 2. Apply a range of theoretical frameworks and concepts to an organizational change situation which clearly identifies and manages people's responses to change. 3. Determine and evaluate the impact of most pertinent issues and challenges facing managers in the global business environment and recommend suitable courses of action. 4. Devise and sustain arguments, and/or to solve problems using ideas and techniques at the forefront of discipline and management. JOLLIBEE FOODS CORPORATION: MANAGING GLOBAL EXPANSION AND CULTURAL ADAPTATION Project Overview This case study examines how Jollibee Foods Corporation (JFC), the Philippines' largest fast-food chain, addresses contemporary management challenges in its global expansion. You will analyse JFC's leadership strategies, organizational change approaches, and responses to cross-cultural management issues in international markets. Project Objectives By completing this project, you will:

• Develop a critical understanding of challenges in global business expansion.
• Apply management theories to JFC's international growth strategy
• Evaluate cultural adaptation and brand localization strategies
• Develop strategic recommendations for sustainable global growth

ANSWER ON: Executive summary (200 words)

Section 1: Company Background (15%) (600 words)

• History and domestic success factors
• Current global footprint (key markets: Philippines, North America, Middle East, Asia)
• Corporate structure and brand portfolio (Jollibee, Chowking, Red Ribbon, etc.)
• Competitive position vs. global giants (McDonald's, KFC)

Section 2: Key Challenges Analysis (35%) Analyse two of these critical challenges (1400 words):

Cultural Adaptation in Western Markets

• Menu localization challenges in US/Europe
• Competing with established fast-food brands
• Filipino diaspora vs. mainstream consumer targeting

Supply Chain Management in Global Operations

• Maintaining quality across 30+ countries
• Local sourcing vs. centralized supply chain
• COVID-19 pandemic impacts

Requirements:

• Use two management theories (e.g., Hofstede's Cultural Dimensions, McKinsey 7S)
• Include specific examples (e.g., Jollibee's failed Australian expansion, success in Vietnam)
• Reference recent developments (2019-2025) to ensure relevance.

Section 3: Strategic Recommendations (35%) (1400 words)

For each challenge, propose:

Market-Specific Solutions

• Menu innovation strategies for Western palates
• Local partnership models (e.g., joint ventures)

Organizational Change Approach

• Kotter's 8-Step model for implementing changes
• Communication strategies for multicultural teams

Technology & Innovation

• Digital ordering system improvements
• AI for customer preference analysis

Sustainability & CSR

• Local community engagement programs
• Sustainable packaging initiatives

Requirements:

• Justify with theory and competitor benchmarks
• Include implementation timelines
• Propose success metrics (KPIs)

Section 4: Reflective Analysis (10%) (400 words)

Discuss personal insights on:

• Balancing global standardization vs. local adaptation
• Managing brand identity across cultures
• Leadership in family-owned multinationals