Question: upport activity Driver Cost per Driver Unit Major refinishes Hours on jobs $60 Touchups Number of visits 100 Communication Number of calls 40 Builder Major
| upport activity | Driver | Cost per Driver Unit |
|---|---|---|
| Major refinishes | Hours on jobs | $60 |
| Touchups | Number of visits | 100 |
| Communication | Number of calls | 40 |
| Builder | Major Refinishes | Touchups | Communication |
|---|---|---|---|
| Alpine | 80 | 150 | 360 |
| Blue Ridge | 35 | 110 | 205 |
| Pineola | 42 | 115 | 190 |
Assuming that each of the three customers produces gross profits of $100,000, calculate the profitability from each builder after taking into account the support activity required for each builder.
| Activity | Alpine | Blue Ridge | Pineola |
|---|---|---|---|
| Refinishes | $ | $ | |
| Touchups | |||
| Communication | |||
| Total support costs | $ | $ | $ |
| Gross profit | |||
| Customer profits | $ | $ | $ |
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