Question: Urban Eats, a food delivery service, is preparing to launch a new advertising campaign. A critical part of this process involves determining the core message

"Urban Eats," a food delivery service, is preparing to launch a new advertising campaign. A critical part of this process involves determining the core message they want to communicate to their target audience-busy professionals and families seeking convenient meal options. This process of developing the specific content and approach of the advertising message is known as:
creative strategy.
media strategy.
distribution strategy.
channel strategy.
user strategy.
"Urban Eats," a food delivery service, is

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