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the two pics are the same question the first pic is the case study of the question in the second pic!

Case study: NIKE Nike marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. Nike offers a wide range of products including shoes, apparel, and equipment. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports enthusiasts. It is the market leader in sportswear industry and derives its maximum revenue from sale of sport shoes. It offers great variety of products including special type of shoes for every category of sports. For example, it has special quality of shoes for football, basketball, cricket, and other sports. Nike is now designing and selling smart, products which have capability to connect to iPod nano bringing about the combination of products from Apple Inc and Nike which measure the performance of the sportsperson. Nike is a market leader in the sportswear and sports equipment and employs value-based pricing strategy to facilitate growth in sales and profits of the company. Nike measures the value that the customer is willing to pay for every product. Now this value is used in determining the maximum price the customer is willing to pay for Nike's shoes, apparels, or sports equipment. The pricing is carried out targeting the consumers of the premium segment. By this strategy, the company caters to the niche market, and maintains its loyal customers paying premium price for its value-added products. The competition in the market is tough; customers have more choice and this affects the pricing strategy. Nike uses various channels to sells its wide variety of the products to its consumers: retailers, Nike online stores, Nike exclusive offline stores and online sale through E-commerce Retailers are the most significant places where its products are sold. In the USA, Nike has more than 200,000 retailers and has its presence in more than 150 countries in the world. Nike has its manufacturing units in almost every country to minimize the logistics costs and get better efficiency in the distribution. Nike uses E commerce websites like Amazon for sale of its products. By this, Nike gets to showcase its almost every product reaching out to millions of users over the Internet. Nike exclusive stores are very common in almost every city and suburb in the country catering to the requirements of consumers of specific geographic areas. Nike as a brand is known for its strong branding and marketing activities. The promotional strategy in the marketing mix of Nike is extremely comprehensive, aggressive and uses all tools& media of marketing. Nike carries out exhaustive promotions through online campaigns over YouTube, Instagram and Facebook reaching out to millions of its fans. Nike engages sports stars as their brand ambassadors making a huge impact on the customer's mind through variety of advertisements and promotional campaigns. Nike also grabs opportunity to project its brand by sponsoring to marathons, international events such as NBA basketball championship. Nike spends huge quantum of money to show its presence over the kits for the various football clubs. Nike company's swoosh logo and images plays a major role in advertising the company. It employs great media coverage through electronic, social, and print media promoting its brand image. ew full-time & fully paid student* -22 >> MKT 201-1 (Lec) >> Principles of Ma Surses / FA 2021-22-MKT 201-1 / Week 5 - 28/09/2021 / Quiz 1 Identify the five (5) elements of the marketing strategy in the given case Nike. Paragraph B I PE 32