US Consumer Electronics Industry Information (created for the assignment and do not use additional information)

The industry has world leading product development functions. The R&D capabilities are much higher than potential new entrants to the market. Analyst report that the firms are delivering quality and reliability that is second to none. Additionally, the industry sees continuous improvement in design, development, supplier base and assembly processes. New product is seeing a lower cost of ownership as firms are more engaged with customers and seeing significant reciprocated engagement by customers. Overall customer sentiment is mixed. Trust is very low as consumers have not yet overcome the impact of limited new products over the last decade. However, that sentiment is moving more positive each quarter. COVID impact has pushed down spending and there is weak demand. This seems to be due to a surge in purchasing mid COVID lockdown and now there is less pent up demand. Consumers however are showing greater interest in upgrading as the economy improves. Estimates for 2021-2024 project growth above the 20 year average of 3% to a projected level of 5% growth per year. Consumer electronics ancillary products are in higher demand and consumers are showing a higher preference for originally branded equipment such as headphones, cables, protection/guards, and other ancillary products. Competition from abroad continues. The surge in Chinese brands in the smartphone space as well as other electronics such as tablets, continues and projected to capture an additional 5-10% of the market in 2021-24. Trade wars effects are dissipating and this is opening the market as well as lowering prices. Additionally, supply chain participants are moving more into the value added products with their own brands. These are highly competitive as they are the same manufacturers and assemblers who provide many of the basic parts for the US branded companies. They are estimated to grow by more than 50% and capture 1-2% of the market 2021-24. US branded products are benefiting from close relationships with the major platforms (Facebook, Instagram, Google, etc.) as partners in new product and service development. The estimated growth in new platform services is approximately 45% over the next 4 years. The relationships between the US electronics manufacturers and the major platforms will keep the US based firms in high value added services and expanding revenue streams. Finally, the US consumer electronics market continues to expand and firms are strongly positioned. The dependence on traditional hardware continues to dampen growth. The limited extension into services by only a few firms (Dell, Apple) will continue to hinder the smaller players in the short term.

Part 4: Market Assessment & Recommendations After the first year of sales did not meet projections, the CMO would like you to use the data, findings, and trends in the US Consumer Electronics Industry Information document to: Assess the industry using the SWOT table below Think about ways to add value to the PadWorks tablet by offering value-adds and extending the POD product line in order to reach a broader customer segment and help overcome the high initial price point. 6A. SWOT Analysis of the Alcohol Industry Strengths Weaknesses 1. 1. 2. 2. 3. 3. Opportunities Threats 1. 1. . 2. 2. 3. 3. 63. Top recommendation to PadWorks to increase sales potential: Part 4: Market Assessment & Recommendations After the first year of sales did not meet projections, the CMO would like you to use the data, findings, and trends in the US Consumer Electronics Industry Information document to: Assess the industry using the SWOT table below Think about ways to add value to the PadWorks tablet by offering value-adds and extending the POD product line in order to reach a broader customer segment and help overcome the high initial price point. 6A. SWOT Analysis of the Alcohol Industry Strengths Weaknesses 1. 1. 2. 2. 3. 3. Opportunities Threats 1. 1. . 2. 2. 3. 3. 63. Top recommendation to PadWorks to increase sales potential