Question: USA Today conducted a poll which found that 8 4 % of the persons responding to the poll indicated they had changed in some significant

USA Today conducted a poll which found that 84% of the persons responding to the poll indicated they had changed in some
significant way since Covid-19. For marketing managers in a firm, this type of consumer poll data would be considered which of the
following?
internally generated secondary data
None of these.
externally generated secondary data
externally generated primary data
internally generated primary data
USA Today conducted a poll which found that 84% of the

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