USAA, Geico, The General, Progressive, AARP, and AAA, all provide one particular service that seems to be popular with consumers, namely: auto insurance coverage

They each not only battle for such coverage, but for many other services, as well: roadside service, lockout, OnStar capabilities, towing, etc.

What is noted is that each of these companies caters to a specific niche: USAA to military active duty and retired military members, their adult children and spouses; The General to those who are high-risk drivers, or who have high-performance vehicles; AARP to seniors; Geico to men and women between the ages of 24 and 64; Progressive to consumers between 31 and 45, just getting married, starting a family.

So, in reviewing the tenets of Chapter 5 - the Five Generic Competitive Strategies, it's logical to believe that targeted customers can easily fit into one of these niches to personalize their car insurance coverage and the like. A boom for insurance companies, regardless, if whether they have the right strategy.

Question 1:
Identify and fully describe the five generic competitive strategies that build competitive advantage, and deliver superior value to customers

Question 2:
Choose any one of the companies identified above to then characterize its competitive strategy. Should it be classified as a low-cost provider, differentiation strategy, best cost strategy, etc., and fully explain your assessment

Question 3:
For the company you chose, which cost/value drivers are (were) important in creating superior customer value? Explain.

Question 4:
What action plan would you consider for your chosen company to achieve a sustainable competitive advantage over rival companies