Question: Use all applicable material and tools in the Discussion Boards and etextbook Chapters 6,7,8 to answer the attached set of questions relating to the Mondelez
Use all applicable material and tools in the Discussion Boards and etextbook Chapters 6,7,8 to answer the attached set of questions relating to the Mondelez International case (this case is in the online textbook MGMT 5390).
What is the Mondelez International Companys corporate strategy?
What is your assessment of the long-term attractiveness of the industries represented in Mondelez Internationaly Companys business portfolio?
What is your assessment of the competitive strength of Mondelez International Companys different business units?
What does a 9-cell industry attractiveness/business strength matrix displaying Mondelez International Companys business units look like? Identify its strongest business units.
Does Mondelez International's portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skill transfer, cost sharing, or brand sharing do you see?
What is your assessment of Mondelez International Companys financial and operating performance ? (Refer to the financial ratio file under Course Documents ... remember there are more types of important ratios than profitability ratios.)
What action do you recommend that the Mondelez International Companys management take to improve the company and increase shareholder value? Your recommended actions must be supported with convincing, analysis-based argument.
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