Question: Use APA style while referencing Q1: How do you measure brand equity? (5 pts) Q2: Please explain the psychological positioning of the brand? (7 pts)

Use APA style while referencing

Q1: How do you measure brand equity? (5 pts)

Q2: Please explain the psychological positioning of the brand? (7 pts)

Q3: What is the relationship between market positioning and the destination image. (8 pts)

Q4: What are the brand equity models? Write down all of the models names and explain one of them that you think is the best and WHY? (15 pts)

Q5: What do strong brands have that others dont? Please explain in detail with your own expression (15 pts)

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