Question: use experiments or analyses that compare a group that sees a branded marketing element to a group that sees the same use experiments or analyses
use experiments or analyses that compare a group that sees a branded marketing element to a group that sees the same use experiments or analyses that compare a group that sees a branded marke element attributed to a competitive or fictitious brand.
Brandbased comparative approaches
Marketingbased comparative approaches
Interdependence approaches
Holistic methods
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