Use Google analytics to analyze the data to identify patterns and opportunities. Your goal is to recruit the best United States students, measured by GMAT scores, but you are limited to a budget of $100,000. The budget must cover advertising costs, but no Whitman administration costs.

Background

The Whitman School of Management launched an Internet recruiting campaign in February 2011, using Google ads and Delta Airlines flight magazine advertisements. An assessment of opportunities and results is now necessary to establish the direction for next year.

Use Google Analytics to examine the Syracuse Whitman Graduate Programs Internet marketing campaigns. All data can be accessed via Google Analytics.

What were the time frames for each marketing campaign? How much was spent on each campaign? What was the effectiveness of previous campaigns?

a. whitman.syr.edu
b. MBA Marketing – Full-time 

c. MBA Marketing – iMBA
d. Delta