Use information in the assigned article, $$The CEO of Levi Strauss on Leading and Iconic Brand Back to Growth$$ to evaluate Levi Strauss$$s organizational strategy and business model. Please do not evaluate information about Levi that is not presented in the article. To evaluate its strategy and business model, please answer these prompts$/$questions$.$

$1.$ Based on information in the assigned article, define $2$ of Levi$$s target markets.

Guidance: The article does not specifically use the term $$target market$,$ but it does specify several different descriptions of customer groups to which they try to sell. In this answer, specify $2$ such customer groups. For full credit, specify at least $2$ characteristics of each target market. For example, you could use one demographic characteristic $($gender$,$ age, etc.$)$ and one geographic characteristic $($country$,$ region, etc.$).$ Alternatively, you may use a type of benefit sought $($athletic clothing, casual clothing$)$ and a demographic characteristic $($gender$,$ age, etc.$).$

$2.$ Describe Levi$$s value proposition.

Guidance: This is not explicit in the article $($and the tagline, $$Live in Levi$$s$$ is not a value proposition. It is a tagline.$).$ Please state a plausible value proposition and give evidence from the article to support your answer. Need help? Page $55$ in Chapter $3$ of the class textbook provides help defining a value proposition, and value propositions are discussed in the $$Strategy and Competitive Advantage$$ lecture video $($starting around $4$:$05).$ For full credit, the value proposition should include a bundle of at least $3$ benefits.

$3.$ Answer these two questions about Levi$$s $4-$part Strategy $($see page $38$ of the article$)$:

A$.$ Which cell of the Boston Consulting Group Growth$-$Share Matrix is the correct cell to classify Levi$$s $$profitable core$($see p$.61-62$ of textbook for help$),$ and what information from the article supports your answer?

B$.$ Based on information provided about the $4-$part strategy, what generic business strategy $($i$.$e$.,$ growth, stability, or retrenchment, see p$.64$ in text$)$ is Levi pursuing, and what information from the article supports your answer?

$4.$ Is Levi$$s business model best described as a $$Creation Business Model$,$ a $$Sustaining Innovation Business Model$,$ or an $$Efficiency Business Model$?$ For full credit, your answer must include $($a$)$ a description of the business model phase you identify $($using the $$The Hard Truth About Business Model Innovation$$ article$)$ and $($b$)$ provide at least $2$ details from the Levi Strauss article that support you labelling Levi$$s business model as reflecting the specific phase you indicate.

Formatting Guidelines.

$$ Please provide all of your answers in Word or a program that easily be opened using Word.

$$ Please the use the following Bold Headings to organize your work and provide answers in a non$-$bold font.

$1.$ Two of Levi$$s Target Markets:

$1$A$.$ Target Market $1$:

$1$B$.$ Target Market $2$:

$2.$ Levi$$s Value Proposition:

$2$A$.$ Value Proposition:

$2$B$.$ Evidence from the article that supports this value proposition:

$3.$ Levi$$s $4-$part Strategy:

$3$A$.$ BCG Cell and information to support:

$3$B$.$ Generic Business Strategy and information to support:

$4.$ Levi$$s Business Model

$4$A$.$ Business Model and its description:

$4$B$.$ Details from the Levi Strauss article that indicate this is Levi$$s current business model:

References $($please provide a reference list for all works cited$)$

Other formatting guidance...

$$ You may use bullet points, pictures, graphs, figures, tables, etc. to communicate your response.

$$ There is no page limit or specified minimum. Of course, submitted work should clearly validate that the appropriate assigned material was read and is being applied correctly in each answer. Answers that are too brief to reflect critical thinking may not receive full credit.

$$ If you quote or borrow from other people$$s work you should cite the original source $($e$.$g$.,$ cite the articles when you quote them, identify websites where you get information if you are describing the actions of a specific company, etc.$)$ You may use any citation format you prefer, but please cite sources your reference in your work. This is a link to the Purdue Owl website which provides resources for citing work and avoiding plagiarism: