use Invisalign's website $($www$.$invisalign.com$),$ Invisalign treatment is the clear alternative to metal braces for kids, teens, and adults.

Analyze Invisalign's website including two identified web pages to discover how it is being optimized for organic search using SEO techniques. Use the SEO Project Template $($provided in the Assessments section$)$ to answer the following:

HOMEPAGE AND $1$ OTHER WEB PAGE:

Identify the contents of each of the HTML meta tags, and based on this;

Identify the two primary $($main$)$ keywords or keyword phrases that are being optimized on each page.

IDENTIFY OTHER INDICATORS OF WEBSITE SEO OPTIMIZATION related to what you learned about Google$$s organic search engine algorithm and the elements of SEO. More complete responses $($at least $10$ observations$/$comments$)$ demonstrating most learning outcomes will receive full marks. Use the suggested tools for insights $($show your work in the appendix with screenshots of tool outputs$).$

MAKE $5$ RECOMMENDATIONS to improve the overall website for SEO and Google search engine rankings based on the learnings $-$ focus on the more prominent and dominant Organic ranking factors. Be specific with your recommendations $-$ explain how and why.