Question: Use Porter and Kramers (2006) Creating Shared Value (CSV) framework to evaluate all the initiatives and then decide which they should continue & discontinue: JetBlue

Use Porter and Kramers (2006) Creating Shared Value (CSV) framework to evaluate all the initiatives and then decide which they should continue & discontinue: JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used.

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