Use principle of cognitive consistency and theory of cognitive dissonance (including postpurchase dissonance) to explain an example

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Use principle of cognitive consistency and theory of cognitive dissonance (including postpurchase dissonance) to explain an example of consumer behavior.

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Management

ISBN: 978-0134527604

14th Global Edition

Authors: Stephen P. Robbins, Mary A. Coulter

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Posted Date: Jun 19, 2023 09:56 AM

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Use principle of cognitive consistency and theory of cognitive dissonance (including postpurchase dissonance) to explain an example

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Cognitive consistency theory and the theory of cognitive dissonance can help explain consumer behavior particularly in the context of postpurchase dis... View the full answer

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